Brand Concept

BRAND CONCEPT

Calmi Cuori Appassionati is the jewelry brand which respects the Nature. We put some animal and natural patterns on rare metals with the highly skilled technology, of which we have the international patent. We shape the power of the nature, the order of which we are fascinated and respect. We create “male” and “female” through giving the energy, and bringing instincts back to the humans. We respect the Nature and reproduce humans’ instincts. The way to express the animals’ personality is not “Static”, but “Dynamic”. To express the everything in the Nature on the jewelry, that is our principle.